New Research
on Canada’s Recreational Boating Market
NEW RESEARCH based on the broader
Transport Canada Vessel Registration
data and Stats Canada information aug-
mented by research throughout the
marine industry and among NMMA
members provides the data for the new
NMMA Statistical Abstract on Canada’s
Recreational Boating Market.
Outboard boats comprise 3% of
Canada’s exported dollar and unit volume. In the same time period Canada
imported 14,466 outboard boats with a
value of $98 million. Outboard boats
comprise 16% of imported boat dollars
and units.
The estimate that 38 percent of
Canadian adults went boating at least
once during 2011, translates to 10. 5
million boaters.
The NMMA reported that current
boating participants tend to be married,
have children living at home, are university educated and work full time, but the
data showed a household income of less
than $80,000.
“Despite a decrease in sales of new
and pre-owned boats in 2011, largely a
result of the global economic recession,
the boating industry in Canada is
resilient,” noted Sara Anghel. “Given the
immense access to water across the
country and a passion among residents
for the outdoors, boating remains a top
recreational activity for Canadians.”
One free copy of the Abstract will be
available to all NMMA members, both
Canadian and U.S., to download from
the Centre of Knowledge on nmma.org.
If members wish to have a printed copy
they will be available to order for $70.
Non-members can purchase the Abstract
for $750 (U.S.). ;
For more information about the abstract
contact Sara Anghel, Executive Director at
sanghel@nmma.org or at 905-951-4048.
For more information visitwww.nmma.org
or www.nmma.ca.
