“Mercury Marine has always been an
innovator though. The industry expects
that of us and we will continue to break
new ground and bring improvements to
the boating experience through some
remarkable new technologies that are
coming from Mercury’s development
people. Products like Zeus, Axius, the
new Vazar and more development on
the Verado outboard platform too,”
said Georges.
“Our highest priorities though, are
for more technical training and to bring
both ever greater reliability and product
quality levels to the market, especially
to support our smaller dealers. You
know, it was George Buckley who had
the vision to sustain all the smaller
dealers – they are very important. Now,
with our breadth of product choices in
outboard, stern drive, inboard and
diesel, you have to admit Mercury has
no equal in our range of marine power.
That is our specialty.” Jalbert stated. “I
promise you, we won’t lose that focus;
that is why I’m so proud to be a part of
the Mercury organization.”
Brunswick Reorganization
Dustin McCoy faces a tough shareholder challenge to maintain share value and
profitability in the face of the US economic downturn. You have probably heard
that Brunswick has reorganized and during our meeting with both Georges
Jalbert and Adrian Rushforth, they shared with us some of the main points in
this reorganization.
The company has defined a series of business units:
• Sterndrive Engines
• Outboard Engines
• International Business
• Sea Ray Boats
• US Marine & Outboard Boats
• Hatteras
• Boat Parts & Accessories
• Life Fitness
• Bowling & Billiards
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It is interesting that Sea Ray and Hatteras are separate units. The company has
then broadly defined their various business functions and has structured the organization so that there is contact and reporting both within the specific unit and also
across all the other units.
For example, Marketing or Distribution are defined functions. People in Marketing
report within their business unit of course, but also across the other eight units. In
this way, innovation, developments in efficiency and cost control can be more readily
shared, paving the way to improve profitability by controlling costs. At the same
time, this should maintain and even improve support levels to the dealers.
Marketing, Distribution, Finance, Human Resources, Legal, IT systems and
Planning are all spread across all the units.We asked Georges Jalbert directly, “What
will the dealers see in the way of changes from this new reorganization?”
He paused for a moment and then said, “Dealers will see a more unified vision
that will streamline processes, enhance marketing efforts, increase sales and service
support and overall increase the value of their dealerships offering Brunswick products. At the end of the day, the dealers are the key part of the Brunswick family and
this new vision and structure is designed to help our dealers provide the ultimate
products and experiences to their customers.”
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