Their knowledgeable, friendly staff all specialize in marine
products. They are boaters and sailors as well so, they know
the customer’s boats and understand what he or she wants or
needs, even if they can’t explain it.
Staff training is “key” at The Store. Not only do staff attend
training and information seminars put on by their suppliers,
but also sessions at The Store. They all have knowledge of all
the products, while some staff become specialists or experts in
certain products. They are available when needed and can
knowledgeably represent the product.
Lori reminds all her team members to observe the sales staff
as they shop for their own groceries and household goods,
then practice the techniques that made them feel good about
their own shopping experiences.
Near the door, Lori posts a greeter to welcome everyone –
simply acknowledging their patronage. Customers are then
directed or escorted to the section that displays what they are
looking for. The greeter never misses an opportunity to tell
everyone about the latest product or event and let them know
that The Store cares about them.
The Store layout is thoughtfully arranged so that the first 6
to 8 steps inside the front door is fairly open and inviting with
just a few specials. It is welcoming and not overwhelming. As
one gets deeper into The Store, the rows of shelves displaying
merchandise get deeper and tighter. Everything is well labeled
and clearly priced, backed up by knowledgeable friendly staff.
Mason’s on-line marine store www.TheStoreMasons.com,
allows boaters, especially those who are too far away to just
drop by to pick up what they need, to shop and order on the
web. Over 1,400 items are pictured, described and priced.
Anything that isn’t on the site can be requested by email or
phone. All items are shipped or couriered the same day saving
customers the time needed to drive into Port Credit. As well,
all their purchases on-line qualify for points in the Customer
Loyalty Program.
